Puglia: the new Tuscany
Puglia is being called the new Tuscany. Tourists are flocking here, in the same way they flocked to Tuscany 20 years ago.
Why Puglia
Puglia is fast approaching the #1 destination spot in Italy, currently ranked in the top 5 along with Venice, Lombardy, Tuscany, and Lazio (Rome).
Luxury homes: What are the principal cities where foreigners buy?
SOURCE: MILANO FINANZA
of all inbound global tourism comes from Europe
95%
Italy is the 6th most visited country in the world
6th most visited
8.5% increase Y0Y
of international flight arrivals in Puglia since 2019
11% increase Y0Y
in foreigners visiting Puglia since 2019
Stunning Scenery
Rustic countrysides, gorgeous coastal towns, and large cities like Florence and Siena in Tuscany or Bari and Lecce in Puglia, make the two regions share a lot of similarities. Additionally, both regions are steeped in culinary traditions.
The Land of Trulli
Away from the hustle and bustle of the cities you’ll find charming and unusual places to stay, including working farms and old fashioned trulli houses which have been converted into luxury villas.
Foodie Destination
A popular wine region, with winding olive groves and vineyards to explore, along with its exceptional Cucina Povera style of cooking, Puglia also offers unprecedented foodie experiences, such as Michelin-starred restaurants, Italian cooking classes and wine pairings.
Off the Beaten Track
Having a holiday in Puglia is very different to visiting Tuscany for one simple reason—its authenticity. Puglia offers a raw, newly discovered experience which you can’t find anywhere else in Italy.